European Cycling Championships first partnership between Flanders Classics and MAES Pils
Starting this winter, MAES Pils will be official partner of the Cyclo-cross World Cup and main partner of the Telenet Superprestige. Brouwer Alken-Maes is thus backing the Flanders Classics cyclo-cross winter and will continue to do so up until the winter of 2026 - 2027. This partnership goes further on the road.
Until 2027, MAES Pils will be Main Partner of the Flanders Classics road races. In the spring, these are the Omloop het Nieuwsblad, Gent-Wevelgem, Dwars door Vlaanderen, Tour of Flanders, Scheldeprijs and De Brabantse Pijl. The partnership also extends to the Flanders Classics Summer Races; the Ronde van Limburg, Brussels Cycling Classic and Vlaamse Druivenkoers.
A partner who places high value on quality, has a rich history in the world of sport and who can bring fans and supporters together is a perfect match with the Flanders Classics DNA
Tomas Van Den Spiegel, CEO Flanders Classics: "A partner who places high value on quality, has a rich history in the world of sport and who can bring fans and supporters together is a perfect match with the Flanders Classics DNA. With the European Cycling Championships in Limburg, we are launching this new collaboration right away."
Etienne Bachellier, Marketing Director: "Racing brings people together. Whether it is alongside the course or on TV, watching the race from the front row with your mates and pals is unforgettable. As a brewer, we are proud that MAES, with or without alcohol, together with Flanders Classics, is part of those beautiful moments and the joy of racing shared by one and all. From the European Cycling Championships to the cyclo-cross, and from the spring classics to the summer races: we are there to create unforgettable moments together!"